by Mark Laux | Oct 4, 2023 | Drink Business, Menu Design, Menu Engineering, Restaurant Marketing, Uncategorized
How Country House Restaurants can Sell More Drinks HotOperator and Laux recently started working with Country House Restaurants in Clarendon Hills and Geneva Illinois. Dean Timson, one of the partners in the restaurants came to us for advice on what Country House...
by Mark Laux | Feb 10, 2022 | Advertising, Menu Design, Menu Engineering, Restaurant Marketing, Uncategorized
With restaurant menu price inflation hitting a 39-year high this past fall, it may be time to take a look at offsetting your food and labor costs. Even if you just took a price increase this past November or December, it still may be time to take another bump. The...
by Mark Laux | Feb 17, 2021 | Advertising, Restaurant Marketing, Social Media Advertising, Uncategorized
Social media, like any advertising program works well based on three factors. I got a call from a potential client the other day asking about social media help. He said he is skeptical because, well, I let him tell it: “I love your creativity and enjoy your...
by Mark Laux | Jan 7, 2021 | Food Marketing, Social Media, Uncategorized
How Patricia Decides What’s For Dinner (and where to get it) This is a story about how Patricia decides what’s for dinner and where to get it. It’s a story about a busy life filled with hundreds of other decisions that include friends, maybe some children, her husband...
by Mark Laux | Oct 18, 2020 | Uncategorized
7 Ways To Save Your Restaurant Business The COVID crisis has been extremely difficult for many independent and chain restaurants. As a marketing company specializing in food service, Laux and HotOperator have worked with countless restaurant operators to help them...
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