by Mark Laux | Aug 23, 2022 | HotOperator, Menu Design, Menu Engineering, Restaurant Marketing, Uncategorized
Why I Started HotOperator® Rereading Simon Sinek’s book “Start With Why” got me thinking about why I started HotOperator all those years ago. At the base of the idea was a new product that wasn’t selling well in foodservice. The product was Stuffed Jalapeño...
by Mark Laux | Feb 10, 2022 | Advertising, Menu Design, Menu Engineering, Restaurant Marketing, Uncategorized
With restaurant menu price inflation hitting a 39-year high this past fall, it may be time to take a look at offsetting your food and labor costs. Even if you just took a price increase this past November or December, it still may be time to take another bump. The...
by Mark Laux | Jul 8, 2021 | Advertising, Food Marketing, Foodservice, Restaurant Marketing, Social Media, Uncategorized
See if you agree? According to a recent study in Forbes, these are the top points of interest for clients looking for marketing agency representation. See if you agree. An understanding of your business – and your industry. It’s not enough to know the business...
by Mark Laux | Feb 17, 2021 | Advertising, Restaurant Marketing, Social Media Advertising, Uncategorized
Social media, like any advertising program works well based on three factors. I got a call from a potential client the other day asking about social media help. He said he is skeptical because, well, I let him tell it: “I love your creativity and enjoy your...
by Mark Laux | Feb 3, 2021 | Advertising, Cool Billboards, Food Marketing, Foodservice, Restaurant Marketing, Uncategorized
Billboard Creative from M+K Laux Just yesterday I was talking to a client about a billboard for his restaurant. He wanted to know if we had ever done the creative for billboards. We have, lots of times, so I dug through our portfolio for a few to share with him. Here...
by Mark Laux | Nov 16, 2020 | Foodservice Trends, Plant Based Menu Ideas, Restaurant Marketing, Uncategorized
Plant Based Sauces, Dressings, and Dips: Where to Get Them, How to Sell Them While plant-based sauces, dressings and proteins offer sustainability and nutritional advantages, the best reason to add them to your menu is to increase sales. With younger consumer demand,...
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