by Mark Laux | Jul 10, 2023 | 123Foodies, Foodservice, HotOperator, M+K Laux, New Products, Uncategorized
123Foodies and M+K Laux Launch Super Dairy Blends M+K Laux along with HotOperator® and 123Foodies in Long Island, New York working to launch shelf stable super dairy blends. Reuben and Jasmine BenJehuda, co-owners of 123Foodies™ brand of shelf-stable, super dairy...
by Mark Laux | Aug 23, 2022 | HotOperator, Menu Design, Menu Engineering, Restaurant Marketing, Uncategorized
Why I Started HotOperator® Rereading Simon Sinek’s book “Start With Why” got me thinking about why I started HotOperator all those years ago. At the base of the idea was a new product that wasn’t selling well in foodservice. The product was Stuffed Jalapeño...
by Mark Laux | Jun 8, 2022 | Brand Marketing, Logo Design, Uncategorized
A Complete Step-By-Step Guide on How to Write a Brand Story In 6 Steps Every brand works in a different way. Whether your brand is a product, service, event, or experience, you’ll have to determine the voice and style that best represents what you’re offering. Once...
by Mark Laux | Mar 4, 2022 | Advertising, Business, Employment, Uncategorized
Can you make a strong business making a better world? With rising fuel prices, food prices, employment issues, not to mention a war, there’s a lot to complain about. Can you make a better world and build a strong business at the same time? Talking to the CEO of a meat...
by Mark Laux | Feb 10, 2022 | Advertising, Menu Design, Menu Engineering, Restaurant Marketing, Uncategorized
With restaurant menu price inflation hitting a 39-year high this past fall, it may be time to take a look at offsetting your food and labor costs. Even if you just took a price increase this past November or December, it still may be time to take another bump. The...
by Mark Laux | Jul 8, 2021 | Advertising, Food Marketing, Foodservice, Restaurant Marketing, Social Media, Uncategorized
See if you agree? According to a recent study in Forbes, these are the top points of interest for clients looking for marketing agency representation. See if you agree. An understanding of your business – and your industry. It’s not enough to know the business...
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