by Mark Laux | Aug 23, 2022 | HotOperator, Menu Design, Menu Engineering, Restaurant Marketing, Uncategorized
Why I Started HotOperator® Rereading Simon Sinek’s book “Start With Why” got me thinking about why I started HotOperator all those years ago. At the base of the idea was a new product that wasn’t selling well in foodservice. The product was Stuffed Jalapeño...
by Mark Laux | Jun 8, 2022 | Brand Marketing, Logo Design, Uncategorized
A Complete Step-By-Step Guide to Writing a Better Brand Story Every brand works in a different way. Whether your brand is a product, service, event, or experience, you’ll have to determine the voice and style that best represents what you’re offering. Once this is...
by Mark Laux | Mar 4, 2022 | Advertising, Business, Employment, Uncategorized
Have We All Lost Our Minds? Or Do Most People Just Wanna Complain? Is There Another Option? With rising fuel prices, food prices, employment issues, not to mention a war, there’s a lot to complain about. Talking to the CEO of a meat packing company the other day, he...
by Mark Laux | Feb 10, 2022 | Advertising, Menu Design, Menu Engineering, Restaurant Marketing, Uncategorized
With restaurant menu price inflation hitting a 39-year high this past fall, it may be time to take a look at offsetting your food and labor costs. Even if you just took a price increase this past November or December, it still may be time to take another bump. The...
by Mark Laux | Jul 8, 2021 | Advertising, Food Marketing, Foodservice, Restaurant Marketing, Social Media, Uncategorized
See if you agree? According to a recent study in Forbes, these are the top points of interest for clients looking for marketing agency representation. See if you agree. An understanding of your business – and your industry. It’s not enough to know the business...
by Mark Laux | Feb 17, 2021 | Advertising, Restaurant Marketing, Social Media Advertising, Uncategorized
Social media, like any advertising program works well based on three factors. I got a call from a potential client the other day asking about social media help. He said he is skeptical because, well, I let him tell it: “I love your creativity and enjoy your...
Recent Comments