See if you agree?
According to a recent study in Forbes, these are the top points of interest for clients looking for marketing agency representation. See if you agree.
- An understanding of your business – and your industry.
It’s not enough to know the business specifically, most clients are looking for experts in their market. For this reason, LAUX focused on the food industry. We’ve been working with food since the 1980’s. We may just know as much about the food business as anyone in the industry (maybe even you).
- Media strategy.
Between social media and classic marketing, most businesses see the media industry as a swamp where their money goes to die. LAUX has a map and can bring guidance to your journey through social and classic media. We also know how to negotiate to get the most ‘merchandising’ available for your business.
- Better creativity.
This can be subjective. But it’s also objective in that the creative needs to produce results. The content must deliver more engagements. The creative must grab your attention and create a moment of happiness and a reason to buy. The call to action needs to be subtle, but effective.
- More consumer insights.
What’s on your mind and what’s on your customer’s mind may not be in alignment. What we do is help you think like your guest, end user, and consumer. This requires ‘thinking through’ your distribution system to the consumer. The best part is, we are very good at getting inside your consumer’s heads and connecting with them in a positive way.
- Communicate what you’re best at.
Back in the day, (maybe before you were born), we called that the unique selling proposition. This is your point of difference. The thing that makes you stand out from the competition. We’re experts at uncovering those points and making them important to your customers. We’re also experts at knowing which points to leave behind.
- Get more results with less budget.
Making each dollar spent bringing better results is always important. ROAS (Return On Ad Spend) is essential to the growth of any business. You would never spend a dime if you thought that money was being wasted. The average ROAS is about 4 to 1, but there are ways to get a much higher return. Mark Twain put it best when he said: “Many a small thing has been made large by the right kind of advertising.”
- Understanding the power of your brand.
Your brand is your personality. It’s the halo around your products and services. Your brand needs to be nurtured, protected, and expressed properly. This may be, more than anything, the most important part of any marketing agency/client relationship. Pick the wrong group, and they mess up your brand, it can take years to correct (if it can be done at all). At the very least you want to work with brand experts who know enough not to lose sight of your brand personality.
Does any of that interest you?
Working with us opens up a dialog over time and we have a lot of everience with the food industry. We can connect on all 7 of the most important things you want in a marketing partner.