by Mark Laux | Oct 4, 2023 | Drink Business, Menu Design, Menu Engineering, Restaurant Marketing, Uncategorized
How Country House Restaurants can Sell More Drinks HotOperator and Laux recently started working with Country House Restaurants in Clarendon Hills and Geneva Illinois. Dean Timson, one of the partners in the restaurants came to us for advice on what Country House...
by Mark Laux | Aug 23, 2022 | HotOperator, Menu Design, Menu Engineering, Restaurant Marketing, Uncategorized
Why I Started HotOperator® Rereading Simon Sinek’s book “Start With Why” got me thinking about why I started HotOperator all those years ago. At the base of the idea was a new product that wasn’t selling well in foodservice. The product was Stuffed Jalapeño...
by Mark Laux | Feb 10, 2022 | Advertising, Menu Design, Menu Engineering, Restaurant Marketing, Uncategorized
With restaurant menu price inflation hitting a 39-year high this past fall, it may be time to take a look at offsetting your food and labor costs. Even if you just took a price increase this past November or December, it still may be time to take another bump. The...
by Mark Laux | Jul 8, 2021 | Advertising, Food Marketing, Foodservice, Restaurant Marketing, Social Media, Uncategorized
See if you agree? According to a recent study in Forbes, these are the top points of interest for clients looking for marketing agency representation. See if you agree. An understanding of your business – and your industry. It’s not enough to know the business...
by Mark Laux | Feb 17, 2021 | Advertising, Restaurant Marketing, Social Media Advertising, Uncategorized
Social media, like any advertising program works well based on three factors. I got a call from a potential client the other day asking about social media help. He said he is skeptical because, well, I let him tell it: “I love your creativity and enjoy your...
by Mark Laux | Feb 3, 2021 | Advertising, Cool Billboards, Food Marketing, Foodservice, Restaurant Marketing, Uncategorized
Billboard Creative from M+K Laux Just yesterday I was talking to a client about a billboard for his restaurant. He wanted to know if we had ever done the creative for billboards. We have, lots of times, so I dug through our portfolio for a few to share with him. Here...
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