Billboard Creative from M+K Laux

Just yesterday I was talking to a client about a billboard for his restaurant. He wanted to know if we had ever done the creative for billboards. We have, lots of times, so I dug through our portfolio for a few to share with him. Here are some cool billboard designs from M+K LAUX.

Bull Feathers Lakeside Grill

This was for an introduction of the restaurant. They had not been able to get passing traffic to try them, so we decided to do something that would capture ‘mom and dad’ and make any kids in the car giggle.

Baldino’s Giant Jersey Subs

We worked with Baldino’s for years until they sold the business. These billboards were designed to talk to the local community in a way that would attract their attention, and talk in their language. Most of the local people thought that Baldino was a person, which is wasn’t, but we advised to let them think that. It gave them a connection that we could make into a local legend.

Pine Mountain Grill

‘Praise the Lord and pass the gravy’ was the tagline we used for this family style restaurant. Local to Kentucky, our first thought was they may not like our ‘spiritual’ approach. Instead they loved it, and so did the local community who make a lot of comments. Many of the local community started saying it to their servers.

Napoli’s Italian Restaurant

This is the client who called recently looking for a new billboard. He wanted a very conservative approach, and wanted to let people know that he offers ‘The Best Italian Cuisine’, which is what we did for him.

Connie’s Pizza

These were pitch layouts we offered Connie’s when we were developing their menu a while back. I remember the Marketing Director told the VP of marketing in our meeting: “You’d be a complete fool not to run these.”

We are particularly fond of the line: “Connie’s Always has one in the oven.”

Let us know your thoughts! And if you’re looking for help with your foodservice marketing communications, reach out to M+K LAUX here! We’d love to help if we can. Because if you sell food, we can help you introduce your food to more people.