by Mark Laux | Oct 4, 2023 | Drink Business, Menu Design, Menu Engineering, Restaurant Marketing, Uncategorized
How Country House Restaurants can Sell More Drinks HotOperator and Laux recently started working with Country House Restaurants in Clarendon Hills and Geneva Illinois. Dean Timson, one of the partners in the restaurants came to us for advice on what Country House...
by Mark Laux | Jul 10, 2023 | 123Foodies, Foodservice, HotOperator, M+K Laux, New Products, Uncategorized
123Foodies and M+K Laux Launch Super Dairy Blends M+K Laux along with HotOperator® and 123Foodies in Long Island, New York working to launch shelf stable super dairy blends. Reuben and Jasmine BenJehuda, co-owners of 123Foodies™ brand of shelf-stable, super dairy...
by Mark Laux | Aug 23, 2022 | HotOperator, Menu Design, Menu Engineering, Restaurant Marketing, Uncategorized
Why I Started HotOperator® Rereading Simon Sinek’s book “Start With Why” got me thinking about why I started HotOperator all those years ago. At the base of the idea was a new product that wasn’t selling well in foodservice. The product was Stuffed Jalapeño...
by Mark Laux | Jun 8, 2022 | Brand Marketing, Logo Design, Uncategorized
A Complete Step-By-Step Guide on How to Write a Brand Story In 6 Steps Every brand works in a different way. Whether your brand is a product, service, event, or experience, you’ll have to determine the voice and style that best represents what you’re offering. Once...
by Mark Laux | Mar 4, 2022 | Advertising, Business, Employment, Uncategorized
Can you make a strong business making a better world? With rising fuel prices, food prices, employment issues, not to mention a war, there’s a lot to complain about. Can you make a better world and build a strong business at the same time? Talking to the CEO of a meat...
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